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YCM BLOG2017-12-15T00:06:13+00:00

Your Client Matters Blog

Digital disruption and the wake of marketing confusion

By |April 15th, 2016|Categories: Communication, Email, Finance Industry, General, Marketing, Mortgage Broker, Tip|Tags: , , |

Here are some headlines I’ve been observing over the last few months: the scare tactics worrying brokers that if you don’t jump on board the band wagon of ‘digital marketing’ then you will be left [...]

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Just because you give them a sausage don’t expect a loan!

By |March 8th, 2016|Categories: Client, Communication, Events, Lead generation, Mortgage Broker, Strategies, Tip|Tags: , , |

In the January issue of your marketing matters we introduced you to a young gun of the industry who is achieving fantastic results. His key strategy is simple – get out and meet lots of [...]

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Networking for success and results

By |February 10th, 2016|Categories: Events, Finance Industry, Growth, Lead generation, Mortgage Broker, Strategies, Tip|

I remember my very first networking event. I was in my late twenties (yes – only a few short years ago…). It was the first function I was allowed to attend in my first corporate [...]

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The young diamonds of the industry

By |January 28th, 2016|Categories: Communication, General, Growth, Guest, Marketing, Mortgage Broker, Referral strategies, Tip|

YCM has been working with many new entrants to the industry over the last 2-3 years. Those we meet aren't necessarily 'young' but they are 'young' in the world of finance. What we LOVE is [...]

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Shine bright like a diamond and let’s ‘get engaged’ this year

By |January 28th, 2016|Categories: Client, Communication, Growth, Lead generation, Marketing, Mortgage Broker, Tip|

Upon entering a jewellery store to find the perfect diamond for your special someone you see a cabinet full of beautiful sparkling diamonds. They all appear to have what you are looking for but they [...]

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The hidden marketing secret – PS: SMS

By |November 9th, 2015|Categories: Client, Communication, Email, Events, Growth, Marketing, Mobile, Strategies, Tip|

QUICK QUIZ: What is the one thing everyone has at least one of, that we would never be caught out without, that's permanently attached to our body, that's the first thing we look at in [...]

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