YCM BLOG2017-12-15T00:06:13+00:00

Your Client Matters Blog

Don’t lose your clients to your lenders…

By |December 11th, 2018|Categories: Social Media|

Having just passed our 15th year in business and after years of helping brokers with their marketing over this time, two important things happened last month that we thought were worth mentioning. [...]

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Where has the marketing magic gone?

By |October 11th, 2018|Categories: Communication, Creative, Email, Growth, Lead generation, Marketing|

Deena Janes – Marketing specialist for the finance industry I’d like to share a story with you from one of the presenters at The Adviser - Business Accelerator events in September. Phill Nosworthy presented a [...]

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Does my butt look big in these jeans?

By |September 13th, 2018|Categories: Communication, Creative, Email, Growth, Lead generation, Marketing|

We have all said or heard this at some stage and generally, if you have to ask this question, you already know the answer. It’s as though by continuing to ask the same question it [...]

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The only constant is change

By |February 6th, 2018|Categories: Email, General, Growth, Lead generation, Marketing, Social Media|

How will the changes in social media marketing affect your business? As you would have read recently, Facebook announced the biggest algorithm change in years.  Users will see more content from friends and family in [...]

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Your 7 step marketing plan

By |January 24th, 2018|Categories: Client, Communication, Lead generation, Marketing, Social Media|

Everyone knows that the beginning of a new year calls for a review of the past 12 months and planning for the future… We hope our 7 step marketing plan will help you gain a [...]

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Plan for business growth after the holiday season

By |December 13th, 2017|Categories: Communication, Creative, End of year|

Those of you who know Deena, know how much she loves a festive jingle. So to end the busy year, we share with you a fun message. Please take a minute or two to take [...]

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The key to writing more loans – educating your clients

By |November 21st, 2017|Categories: Client, Communication, Lead generation, Marketing, Social Media|

As business owners, it is a juggle to generate leads, process loans and think about how and when to engage with clients for future income. In the world of finance, it is easy to assume [...]

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Why my first 7 brokers missed out on over $1M in up front and trail commission…

By |September 14th, 2017|Categories: Lead generation, Marketing, Referral strategies, Social Media, Website|

Now I am sure most of you have heard my story that over the last 20 years I have bought 10 properties and used 8 mortgage brokers to get me those loans? If you do [...]

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Building your database – Over 30 different ways

By |April 15th, 2016|Categories: Client, Database, Marketing, Tip|Tags: |

Your Client Matters works with many brokers on a daily basis. Every single day we talk to many brokers who are considering our program AND who use our program. We meet brokers at events, we [...]

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Digital disruption and the wake of marketing confusion

By |April 15th, 2016|Categories: Communication, Email, Finance Industry, General, Marketing, Mortgage Broker, Tip|Tags: , , |

Here are some headlines I’ve been observing over the last few months: the scare tactics worrying brokers that if you don’t jump on board the band wagon of ‘digital marketing’ then you will be left [...]

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Just because you give them a sausage don’t expect a loan!

By |March 8th, 2016|Categories: Client, Communication, Events, Lead generation, Mortgage Broker, Strategies, Tip|Tags: , , |

In the January issue of your marketing matters we introduced you to a young gun of the industry who is achieving fantastic results. His key strategy is simple – get out and meet lots of [...]

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Networking for success and results

By |February 10th, 2016|Categories: Events, Finance Industry, Growth, Lead generation, Mortgage Broker, Strategies, Tip|

I remember my very first networking event. I was in my late twenties (yes – only a few short years ago…). It was the first function I was allowed to attend in my first corporate [...]

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