New YCM marketing releases!

  1. Financial planning content and e-marketing
  2. Yes, the wait has been too long.
    YCM is releasing its monthly email campaigns for insurance specialists and financial planners with an expected launch date of March 2019.

    Based on its successful mortgage broker monthly email marketing campaigns (MECs) you will have the option to:

    1. Have YCM deliver your campaigns each month, with OR without the competition (our qualified lead generation and client re-engagement system)
    2. Purchase our content if you want to send it out yourself

    OR

    1. Purchase our template that integrates with Mail Chimp and other e-marketing platforms for your own use.

     
    All content comes with:

    • Dynamic PDFs that can be branded with your company logo and details
    • Images that can be used on social media
    • Industry and compliance approval

 

  1. Vehicle and asset finance content and e-marketing
  2. Just like the new financial planning release we are launching the same for vehicle and asset finance.

    Aiming for an April release, we are looking to jump back into this space with a fresh new look with a digital marketing focus.

    If you provide vehicle and asset finance you should talk to us TODAY to see how this program will fit into your current marketing solution.

 

  1. Database integration and BONUS marketing templates
  2. From the second quarter this year YCM will be providing the most sophisticated database integration tool you have ever seen, coupled with a range of brand new marketing templates for additional use.

    With pre-determined lists generated and analysed from your marketing results you will have a targeted marketing tool kit at your fingertips.

    Integrated with:

    • Mail Chimp
    • SMS broadcast, AND
    • SalesTrekker

     
    You will have a multitude of ready made templates based on targeted strategies designed for:

    • Better open rates
    • Higher engagement
    • Demographic based audiences while still accessing the YCM results tracking technology.

With over 9 months in the planning phase, the YCM Partner Portal will offer the best resources yet to be seen in the industry.

And we won’t stop there.

YCM has a commitment to being the industry leaders across multiple marketing platforms because our sole focus is on YOUR business and YOUR client retention.

We help YOU to keep your clients…

And help YOUR CLIENTS to keep you!

 

What are you going to do to stay relevant (AND in business) this year?

2019 is presenting itself to be one of the most challenging years we have seen for a long time.

  1. Credit confusion – are lenders tightening or relaxing criteria?
  2. Not surprisingly the credit crunch has started to affect lending institution profit margins and the property market. Relaxation was bound to come back.

    How will you communicate the ongoing changes to your client base this year and motivate them to continue to do business with you?

  1. Will rates go up or down?
  2. One thing we can expect is that even if the cash rate drops, the lenders are not likely to follow suit.

    The confusion and lack of understanding about cash and interest rates and how they relate to one another (or not) is one we often hear that consumers find confusing. Good education is the key to ongoing client relationships and staying relevant in business.

  1. Will we have a new government and new investment property rules?
  2. How is this going to affect your business and the lives of your investor clients if we see a change?

    Regardless of a change or not, regular education and communication will ease your clients’ nerves and improve

    consumer confidence when the benefits or opportunities present themselves. Being responsive to the industry highs and lows are key in offering great customer service and education.

  1. How are brokers going to be remunerated?
  2. When you are already working your pound of flesh for the job you do, what else will be required to prove you are adding value to your clients AND earning your commission and trail income?

    One of the saddest moments in the history of finance is your constant fight to justify your income. While banks continue to make high profits, brokers take the hit. Setting up a regular client communication and engagement system will help you justify your hard work. Make sure you invest in one.

  1. How are you going to stay relevant, on topic, front of mind AND service your clients?
  2. It is so important, now more than ever before, to be in front of your clients at every opportunity with the very best quality education, engagement strategies and professional presentation.

    With all the marketing and communication options available to you now it is important to select one that works for you AND your clients.

    Having a regular and diverse communication strategy will give you more options and keep you relevant across the direct and digital marketing platforms.

 

How does the YCM program help you and YOUR business with these challenges?

Firstly, our content is second to none.

YCM sits in the shoes of YOUR clients and answers their everyday questions about the property and finance market.

From our research, experience, testing and results, our content and programs are designed to educate your clients on current issues that will directly affect their financial position,  now and in the future, AND the need to engage the services of their broker – YOU!

We set YOU up as the expert in the industry by providing timely and relevant content that maximises engagement and qualifies your clients to the next stage of their financial journey.

You cannot be expected to be a broker as well as a marketing and social media expert while servicing your clients with the utmost care, maintaining a professional image and delivering quality education in your spare time.

Get help from your leading finance industry marketing experts (yes – that’s YCM) and tick that one responsibility off your list this year.

Call 02 9526 9999 to book in your 15 minute marketing exploration chat to see if and how we may be able to help you this year

 
 

Where has the marketing magic gone?

Deena Janes – Marketing specialist for the finance industry

I’d like to share a story with you from one of the presenters at The Adviser – Business Accelerator events in September. Phill Nosworthy presented a very engaging session on the lessons he learned about business from his grandmother’s fables when he was a child.

The story that stood out for me (this is a very condensed version) was the fable about a prince who heard some beautiful music in the distance and ordered his servants to find whatever it was that made that beautiful sound and bring it to him immediately.

After 3 days travel they found a man with a golden flute who was responsible for the beautiful sound. They took the flute and travelled 3 days back and presented the golden flute to the prince.

But alas, no matter how he waved it in the air, hit it on the ground he could NOT produce the music.

He decided to cut the flute up into hundreds of pieces, grind it down into ash, but still no noise.

What does this have to do with business?
What does this have to do with marketing?

I’m sure I don’t need to spell it out to you…

How many times do we go to events and realise we:
– ALREADY KNOW what we have to do
– ALREADY HAVE the tools to make our business work, AND
– HAVE AT OUR FINGER TIPS the instrument to make the music in our business

So, as business owners, what is stopping you from using the tools, the ideas, the systems and the collateral to make your business sing?

Is it:
– Time?
– Knowledge?
– Resources?
– Excuses?

For most of us, we are simply too busy running the business and writing loans that we forget to carry out the absolute basics of running a successful business by:

1. Putting everyone we know on a database
2. Connecting with every one we know on a regular basis
3. Educating our client list on WHY they need to re-engage with us (or use us for the first time)
4. Making it easy for our clients to ENGAGE with us

You all have the flute. If not then it’s time to invest in one.
When you have the flute, all you need to do is:

– Use it if you know how
– Learn how to use it if you don’t
– Give it to someone else who knows how to use it
– Or train someone else to learn how to use it

Never used YCM before?

YCM CAN and WILL help you bring out the hidden music within your business.

Your Client Matters has the marketing magic.

You just need to wave the wand.

Invest in some magic!

All it takes is a 15 minute marketing magic review session with one of our expert marketing magicians to head you back in the right direction. Call the office today on (02) 9526 9999 to talk to one of our sales consultants!

We look forward to chatting with you soon.
After all, don’t your clients deserve a little music?

Does my butt look big in these jeans?

We have all said or heard this at some stage and generally, if you have to ask this question, you already know the answer. It’s as though by continuing to ask the same question it will miraculously change, when all we are really doing is whining and not doing something about the problem.

Your marketing is very similar to the above analogy. If you ask yourself whether your marketing works or not, you already know the answer.

As YCM coaches many brokers around Australia on how to grow their business using a quality marketing and client communication plan, it is very interesting to analyse the various results among different brokers.

While most achieve amazing results, some will suggest that their ‘marketing doesn’t work’.

When we ask them what activity they have been doing to achieve different or better results – it is usually… ‘none’. Therein lies the problem.

Similarly, marketing is just like exercising.

There is a big gap between when we first decide to do something about our health/fitness/weight and when we actually start ‘doing’ something about it. It can take a few weeks or even months (and for some of us… years). But those motivated and driven enough to know they have to do something before they explode eventually get started.

Does this sound familiar?

Day 1
We set the alarm for 6am, rain is pouring down, so of course, we ignore the alarm and skip day 1.
Day 2
The horrible sound of our alarm sounds and we press that snooze button (just for an extra 5 minutes of sleep) and then we sleep through the next alarm. And there goes the hour that was
scheduled for the gym and we continue our routine as per usual.
Day 3
We repeat day 2 again because what’s another day without the gym going to do? I’ll start on Monday…

After that…

This behaviour can continue for weeks, even months, before something actually triggers us to take it seriously:
• a health scare
• too much puffing to get up a single flight of stairs
• those pants that you have been squeezing into for months have just given in (and you refuse to buy the next size up)
• or your 4 year old son says “Mummy/daddy your bottom/belly is getting big”

Then we decide to take some action.

Now of course it’s not as easy as we want it to be.

Day 1
The first time we go to the gym, we stay a little while, try out a few machines then go home. We stand on the scales and guess what? No weight loss! Surprising?
Day 2
We lift a few weights, run on the running machine for a whole 60 seconds, nearly pass out and then decide we should start by walking.
Day 3
Ouch! Every muscle in our body hurts so we decide to stay home today…
Day 4
Muscles still hurt, perhaps we should stay home again today…
Day 5
We decide that we will give it another go…

We finally get into a routine of exercise and go a few times a week.

About 4 weeks later…

We are getting fitter, but still can’t see the results around the waistline. Why?
It wouldn’t have anything to do with the extra food that we’re now eating because we are exercising would it?

Perhaps we need to take EVEN MORE action and change our diet?

We decide to outsource and invest in a personal trainer (PT).

We know this is the expensive option, but we are going to achieve results! Not only does this speed up our progress, but we now have someone holding us accountable of staying on the right path. We have to personally do the exercises, turn up each day and log everything we eat in our food diary.

Our PT will determine what type of exercise we need to achieve our desired result (after all they are the experts – what we thought would work didn’t, and what used to work doesn’t now).

AND we don’t mind spending the money as long as we get the results!

Can you see how this relates to marketing?

At first we might try a thing or two, and it doesn’t work.
We are not consistent with our efforts, yet we expect great results.
We try our own things and sometimes we get results, but once again… it’s not consistent.
While we are expert loan writers, we don’t all have the marketing expertise to get the desired results.
Sometimes we get lucky and the phone rings. But it doesn’t ring often enough.

When we finally invest in marketing, it hurts. Spending money on marketing is like pulling that first muscle. We try one or two things and if it doesn’t work we want to give up. We look for cheaper options but that doesn’t necessarily get results either (but at least we are doing something – right?)

You can’t outsource weight loss and fitness. You have to turn up!

It’s the same with your marketing investment.

Your Client Matters IS YOUR outsourced marketing team.
We are YOUR personal trainers for your business.

Yes, we can provide you with the tools, the weights, the exercises, the fast track and the maintenance program BUT you still have to turn up. And when you do – LOOK OUT!

Your new, toned, systemised business will be in top shape!
Will it happen overnight? For some – YES!

But for most, we need to do a little pre-training before the big day.

Spring into Action!

When you work with your YCM personal marketing trainer you will:
1. Do some pre-training (clean up or build your database)
2. Plan your 30, 60 and 90 day goals
3. Start your online training program
4. Book in for your personal training sessions

If you have been putting off the inevitable then there’s no time to waste. Summer is around the corner and we need to spring clean and tone up for summer. We’ve just got enough time IF you start NOW.

To see how ‘FIT’ your marketing is,
TEXT YES, I need that wake up call to 0488 833 362.

If you can’t wait to start, just call us NOW on (02) 9526 9999 before you lose your motivation.

DID YOU KNOW – that when you invest in the YCM marketing services we throw in your marketing coach and training for FREE! Now that’s great value!

Because after all…
Your RESULTS matter
Deena and YOUR YCM marketing team

The only constant is change

How will the changes in social media marketing affect your business?

As you would have read recently, Facebook announced the biggest algorithm change in years.  Users will see more content from friends and family in their news feeds, and less from brands and publishers.

So what impact will that have on business content marketing?

The short answer is…time will tell.  But what we do know is that marketing and lead generation, is ever changing and evolving and always will be.  Like many other strong businesses and brands (think Apple) Facebook continues to develop their product.

Facebook brand pages took off in 2007, then came ‘becoming a fan’ in 2009.  Then followed contests and promotions, storefronts and ads.  Their evolution continues.

Demand for and cost of Facebook advertising is expected to increase with the decline in organic reach and ‘downgrading’ of news feed content from brands and publishers.

We will continue to see developments and changes in marketing and social media.  Think messenger marketing, message bots, artificial intelligence, personalisation technologies, and the list will always go on…

Don’t put all your eggs in one basket

Although Your Client Matters is a huge supporter of the Facebook platform for the finance industry, we have always supported (since the evolution of email marketing) that the key is to invest in not just one marketing platform, but many.  Multi-channel marketing has been around for ever, and will continue to be the case.

Just like we can no longer live with one simple IT solution to run your business, we can also no longer be dependent on any one marketing medium.

Each marketing channel will morph and adapt to changing times and communication consumption habits.

Look at email marketing.  Marketing automation plays a huge role in expanding the use of this marketing medium.  Headlines such as “Pssst, you still joining us?”, “Just following up” and “You haven’t checked out your shopping basket” are all subject lines we are seeing in our inboxes thanks to marketing automation.

So too will personalisation technologies.  Marketo in their 2018 Marketing Predictions report states that this year personalisation across channels will no longer be an option but rather an expectation from customers…more ch-ch-changes.

To adapt to these (constant) changes in marketing and social media, we suggest a multi-channel marketing program.  Think email marketing, as well as website, blog, video, audio…

Not all channels will suit your business, audience or your budget (or ours for that matter), but it is important to be aware of the changes in technology, your audiences communication consumption, and demographic shifts.

Multi-channel marketing

    • Email marketing – including automation, oh and personalisation!
    • Lead magnets – however building trust is crucial
    • Websites – will continue to be a ‘go-to place’ to convey your brand, services and knowledge – but hey – make sure it is mobile friendly
    • Blogs and articles – have a (consistent) say on topics of interest to your audience
    • Facebook newsfeed – ‘See first on Facebook’ – the ‘see first’ setting in Facebook will allow your audience to see your latest and greatest content in their newsfeed, but they have to turn it on!
    • Closed Facebook groups – to build a highly engaged community of individuals interested in your business, but consistency and value is key
    • Print magazine – still proven to achieve high open rates. It’s hard to avoid a glossy and engaging educational experience in your letterbox!
    • Video – has been booming across social channels for the past couple of years.  In Buffer’s The State of Social 2018 report, it states 85% of businesses are keen to create more video this year.  And interestingly, live videos on average get six times as many interactions as regular videos
    • Messenger – As organic social media reach declines, greater numbers of marketers will experiment with messaging apps as a way to connect with their audience
    • Podcast – for those of your audience that tend to listen (rather than read) on their commute or on in the background when they’re at the gym

YCM does not profess you should have all of these right now in your business, or ours. BUT we are super excited about the plans we have for YOU and YOUR Clients via the YCM marketing offerings this year.


Sources
Mashable Australia:- http://mashable.com/2012/03/30/facebook-for-brands/#rlMHlRk3MOqX
Hubspot:- https://www.hubspot.com/marketing-statistics)
Marketo:- https://blog.marketo.com/2018/01/3-technologies-watch-use-today.html
Buffer:- The State of Social 2018 Report: https://blog.bufferapp.com/state-of-social-2018

Networking for success and results

I remember my very first networking event. I was in my late twenties (yes – only a few short years ago…). It was the first function I was allowed to attend in my first corporate role as an IT trainer. After I registered I had absolutely NO IDEA what to do next!

I remember standing in a room full of people who looked 20 years older than me. They all (at least in my eyes) exuded confidence and I felt so sick with nerves that I nearly threw up.

Despite having been an ex-high school teacher and an IT trainer in the corporate world I had never been an attendee at a function specifically designed to network. Of course it was my first networking disaster.

Would you believe it if I told you I still LOATHE networking?

Yes, Deena Janes, marketing specialist, presenter extraordinaire (wow do I have tickets on myself?), DOES NOT like networking!

So I completely understand when I hear and see brokers (and most business owners for that matter) in the networking space and observe (some or most of them) doing it all wrong. I’ve been there!

As with all skills we need to LEARN how to network. I had to LEARN how to network and I’m still learning. Where most people fear public speaking more than death, I put networking right up there.

But just because I loathe it, do I choose NOT to do it? I think you all know the answer to that. You don’t build a successful business of 13 years from NOT networking.

So here are my 4 biggest tips for you today. THEN I’d like you to join me at our webinar at the end of the month for an hour of my best tips and strategies to help build your confidence and enjoy success at any networking function you attend.

Tip # 1
Don’t sit with or mingle with people you already know really well.
Of course say “Hi – I’ll catch you later” but you won’t get to meet new people if you’re chatting to ‘old ones’. I’ll teach you how to introduce yourself to new people in the webinar.

Tip # 2
It’s not about how many business cards you hand out.
It’s about how many quality conversations you have and how many business cards you collect. One or 2 great introductions will outweigh handing out 50 business cards.

Tip # 3
Add value to your New Networking Bestie (NNB).
Instead of telling everyone how great you are, find out how you can add value to them and/or their business. And it doesn’t have to involve finance or your business! Get them talking by YOU asking them questions and being genuinely interested in them. As I’ve always said – the more the other person talks, the more they like you!

Tip # 4
Stay in touch after you meet.
If you think you can add value to your NNB then catch up for a chat and follow your ‘networking follow up system’ (yes – and we all have one of those don’t we?). As an absolute minimum make sure you connect with them on LinkedIn and add them to your communication system.

If you want more great networking goodies, please join us online at the end of the month.

I’m looking forward to your seeing me :).

Because, after all Your Networking Skills Matter

THIS MONTHS WEBINAR
Let’s face it, most people hate networking.

This month’s webinar will step you through the challenges of finding a good network, then how to extract the most from your networking activities. All you need are your networking ‘rules’ and your system for success (and perhaps a little bit of jumping out of your comfort zone).

Join YCM to learn some tips and strategies to turn networking into your biggest lead generation tool with some new skills, strategies and tools to make networking successful – but more importantly, enjoyable.

Limited places so register now.

Wednesday 24 February 2pm AEDT

The young diamonds of the industry

YCM has been working with many new entrants to the industry over the last 2-3 years. Those we meet aren’t necessarily ‘young’ but they are ‘young’ in the world of finance. What we LOVE is that they are full of optimism, enthusiasm and open to ideas. AND they work hard. What can we ‘veterans’ of the industry learn from our new colleagues?

I’d like to introduce to you Carl Violeta from Violeta Finance.

I met Carl last month at an AlphaBroker Mentoring (mentee) PD day. Carl was recognised as the top achiever for the year so I was interested to find out what made him tick. What does he do that is different to other new entrants (AND existing brokers)? How can we all learn from this motivated and energetic young man?

Carl has been a broker for under 2 years and is nearing completion of his mentoring. He worked full time running a sales agency in the rag trade during his first 12 months – he spent that year learning about the finance business and what he needed to do to become a GREAT broker. In the second 12 months he developed his ‘sales system’ and is now enjoying the lucrative and personal benefits of being a broker.

“My career change was triggered by events in my previous business in 2013. My clients were closing their premises. It was becoming harder to service clients. I could see the business was not sustainable long term so I started looking for other business opportunities and came across mortgage broking.”

Your biggest challenge entering the finance industry?

It was really hard running another business while trying to learn and build a mortgage broking business. There was a lot of after hours’ activity and weekend commitments in my first year just to keep up.

If you had your time again, what would you do differently?

Bite the bullet and jump right into it full time. I did this in February 2015 and I wish I had done it earlier. With 100% focus on your broking business you build momentum a lot quicker and see results sooner. When you commit to full time, you can build the relationships you need to gain referrals and respond to emails and calls in a timely manner. Overall you present better as a broker and that’s important.

What stopped you from doing this sooner?

Cash flow. I had to make sacrifices when I decided to go full time. I didn’t have an established pipeline or any referral partners and I really didn’t know the finance industry that well so I was very apprehensive. When I decided to just do it, from then it was full steam ahead.

So what did you do differently?

February was good timing for me – it all fell into place. I joined a 28 day challenge with my mentee group to meet one new person every day. It was really hard but through that challenge I met an accountant with a shop front. She asked me to move in to her office so I left my home office and did so. I did lots of networking and met many people including real estate agents (now some of my biggest referrers), solicitors and conveyancers. I worked hard, got my name out there and went to many open houses on weekends. I usually get 1-2 good leads on a Saturday.

Carl, most brokers tell me you can’t work with real estate agents. What would you like to say to them?

For me, success came from targeting smaller boutique agents. They were similar in age and attitude to me in regards to customer service and helping people. Other agents just selling product would end up stuffing me around and wanting me to work onsite and get leads FOR THEM. I’m into adding value to the client – not just selling them something.

Having a record month in November, what was the real key to your success last year?

It was 2 main things really:

    1. Just getting out and meeting people. Get out of the office was my mantra. You don’t meet people sitting at your desk waiting for the phone to ring. I’ve participated in a few community events, sponsored a local dance school open day and handed out lots of balloons (with my business name on it) to many kids. I’m a big fan of charity.

 

  1. Consistency and discipline. I consistently attended open homes, meeting 50-100 people every Saturday. These people were all future prospects for home loans. Some already had pre-approvals or were using other brokers but many still didn’t know how much they could borrow or even the process of borrowing money.

The Melbourne market kicked into gear after winter with more buyers in the market. I also attended auctions and was disciplined in my commitment to meet new people every day – I consistently meet at least 300 new people per month. I’m not only getting leads for now but also for the future. There are many facets to being a broker but you can’t write business without meeting new people. I love talking to and helping people. If you can do that, the sales will automatically follow.

Any final tips for our readers?

Outsource what you’re not good at.
(YCM likes that one!)

Get some affiliate partners to help you with referrals.

Focus! Get out of the office.

What an outstanding example of what it takes to succeed as a broker. I think there is a lot for ALL of us to learn from your story. Thank you for sharing Carl. Congratulations! We look forward to seeing your name up there in the industry awards.

Shine bright like a diamond and let’s ‘get engaged’ this year

Upon entering a jewellery store to find the perfect diamond for your special someone you see a cabinet full of beautiful sparkling diamonds. They all appear to have what you are looking for but they have different pricing. The sales person greets you and starts to talk to you about a few that have caught your eye. They explain the 4Cs:

  1. cut
  2. colour
  3. clarity
  4. carat

That’s when you realise that not all diamonds are created equal.

It is an overwhelming decision. You are investing your hard earned cash in this diamond.

How will you know:

  • your diamond will be accepted and loved by your special someone?
  • the quality is as it is sold to you?
  • if there are any imperfections?
  • whether the size of the diamond matters, or if the quality is more important?

Why are we talking about diamonds you may ask?

Well, choosing the right diamond is very much like choosing the right marketing program for your company.

These days there are many options and at face value many seem to be the same. But upon closer inspection there are BIG differences. HUGE!

So how do you know what program is the right one for you? And more importantly the best one for YOUR clients, YOUR business and the engagement YOU are wanting from your clients?

Let’s explore the 4Cs of marketing

1) Commitment

Firstly, are you committed to making a change in 2016? This may mean stepping outside your comfort zone and trying something different. After all, the finance industry is very different than it was a few years ago and so are your marketing options. But you can’t just swap and change all the time – this brings inconsistency. You need to research thoroughly then make a commitment to your goals, objectives and the decisions you have made based on your research. Just like a partnership…

2) Consistency

Are your marketing communications being sent consistently to your clients or are they sporadic? Do you have a consistent look and feel, message, style, follow up and engagement – or is it a little hit and miss? Are you allowing time on a consistent and regular basis to develop and implement your marketing plan or are you hoping it will just send itself out and the phone will ring? Is your marketing consistent regardless of whether you change aggregators or businesses?

3) Content

Does the content in your communication give your clients a reason to call you? Does it trigger a response with your readers to take action and call you? Does it give them something different to think about? Is it content that can’t be found on the internet and different to most of your competitors? Is it relevant to a range of demographics and not simply the basics of finance?

4) CLIENTS on YOUR CRM

Past, present and future. They must all be contacted. Last year you may have helped them review their mortgage but this year you may need to talk about other life events that could happen and prepare for them in advance. Do they have kids leaving day care and going into primary school? Do you have clients heading back into the workforce full time? How many of your clients will be paying off their car loan and could now invest?

These are only a few opportunities to discuss with clients on how they can invest the additional savings they will now have because of their changing circumstances!

If your current marketing program doesn’t include the 4Cs of marketing then perhaps it is time to review and make 2016 YOUR year!

Call the diamond marketing specialists for the finance industry – Your Client Matters – to gain perfect clarity on WHY the YCM marketing program will provide you with consistency, content and client engagement, then commit to a quality communication program for your someone special (your clients) this year!

Let’s get engaged!

Engage with YCM so your clients can engage with you, and we can all live financially happily ever after.

The hidden marketing secret – PS: SMS

QUICK QUIZ:

What is the one thing everyone has at least one of, that we would never be caught out without, that’s permanently attached to our body, that’s the first thing we look at in the morning and the last thing we look at each night (we even take it to bed with us) AND we can’t live without?

Yes – it’s our SMART PHONE

NEXT QUIZ:

What do you always check as soon as you know its there?

   Your email?
   Your letter box?
   Your social media feeds?
   Your text messages?

Correct – your text messages!

Most of us do some form of marketing. Whether it be direct mail, email or social media. All of these have different results.

One of the most powerful marketing tools we have sits in our pockets or handbags all day every day and it is the most underutilised method of marketing.

Here are some SMS tips for you this month to increase action and engagement from your clients!

Send an SMS:

DAILY
1.    to all new contacts you meet to save your contact card so they have your number at all times
2.    to your client on their birthday (there are services that will do this for you)
3.    to remind clients of your appointment the day before or morning of
4.    to thank them, nice to meet you, looking forward to working with them
5.    when you can’t call them but need to let them know of an update urgently

MONTHLY
6.    to collect email addresses (it’s cheaper and faster than calling them or paying someone else to call them for you) YCM has strategies for this – please call us and ask for them.
7.    to ask them for new email addresses when their email bounces
8.    to all past clients so they have your number handy in case they have any questions or want to call you
9.     when you’ve sent them an important email that you want them to read
10.    with a tiny URL to register for your next event (Please click here https://tinyurl.com/nu543k4 to join us for our next webinar on ‘Maximising SMS marketing with your clients’)

QUARTERLY
11.    early in the week before your quarterly magazine is going out – look out in your letter box this week!!! Or – Your magazine

[will be in the post/was sent in the post] this week. Call me if it didn’t arrive.
12.   To remind your clients to ENTER YOUR COMPETITION. (Use one of the referral code snippets we provide you to track results.)

AND OUR BEST AND NEWEST BIGGEST SECRET
13.   But you’ll have to watch our webinar to find out. Aw shucks!

Click here to register for our next webinar.

Click the secret password to book a private chat with Linda at YCM about our hidden range of marketing tips and resources. These are provided as part of the YCM marketing program.
THE PASSWORD FOR PREFERENTIAL ACCESS TO LINDA’S DIARY IS… PS: SMS.
Or you can call Linda on 02 9526 9999


Webinar overview

We all have a SMART phone so it’s NOW time to BE SMART with it!

Join YCM to learn how brokers and other business owners are using SMS marketing to gain attention, increase engagement and ensure better results from their clients.

A nice short one this month, so be sure not to miss it! We have a ‘super duper’ new SMS idea to create more engagement from your clients. Not to be missed! Results will happen when you use these strategies.

Limited places so register now.

Wednesday 25 November 2pm AEDT