How many more workshops, webinars and educational events do you need to go to BEFORE you start to implement any of these ideas?
If you’re like me, you have an Inbox full of GREAT ideas – found in all those newsletters you are GOING to read… later.
We don’t have an information problem…
We have an implementation problem
We are all too busy to STOP and do what it takes to get ahead of our Inbox, our business and simply make things happen.
The Wikipedia definition of procrastination is:
'the practice of carrying out less urgent tasks in preference to more urgent ones, or doing more pleasurable things in place of less pleasurable, and thus putting off impending tasks to a later time, sometimes to the "last minute".'
As I sit here at the 11th hour writing this BLOG tonight,
I totally understand the habit of procrastination.
After working with mortgage brokers for the last 13 years, I totally understand the habit of procrastination.
'I’ll start next month Deena…'
However, I do ensure the one thing that is the MOST important in business is ALWAYS carried out, every month - AND on time.
And that is…
To stay in touch with your clients… your potential clients… AND your referral partners.
I know – it’s not rocket science, but it DOES work.
So why do we procrastinate with our marketing, when we know it will bring us more clients?
By staying in touch, we can help them improve their financial position. They will also benefit from interest savings/investments AND you will benefit from more settlements and earn more money.
What on earth is more pleasurable that that? (Don't answer that one.)
Most brokers we speak to are looking for more leads.
There is a great way of doing this.
Speak to more people. Put them on your database. Communicate with them regularly.
So I encourage you to take action now. Don't be an MP (Marketing Procrastinator).
Become an MMS (Marketing Mover and Shaker).
I’ll leave you with this thought for the month…
The definition of implementation is:
'the execution of a plan or idea'.
Half of 2017 has nearly disappeared already. Can you afford NOT to start taking action?
Take action and start implementing your great ideas.
If you are not sure what marketing activities you SHOULD be doing, feel free to reach out for a marketing evaluation of your business today by calling 02 9526 9999 or connect with us by clicking here.
By the way, if you haven’t quite mastered the skill of generating high volume qualified leads from your accountant yet, we recommend you jump on and register for this month’s webinar.
But it’s only for MMSs who like to implement.
Hope to see you there.
Your Marketing Matters.
Unit 11/16 Gibbs St, Miranda, NSW, 2228
T: 1300 926 000
T: (02) 9526 9999
F: (02) 9526 5674