Your Client Matters Blog

Your Client Matters Blog

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Your Client Matters Blog. Marketing strategies, systems and resources for the finance and associated industries.


Paper vs email marketing

We are bombarded with so much marketing on a day to day basis that it is hard to be effective and stand out from the crowd.
Working in the 'marketing' industry for over eight years, it has been interesting to see the development of electronic marketing and its uptake by businesses due to the small cost of email compared to paper. However, I'm a firm believer that there is still a place for paper based marketing.


How loyal are your clients?

Your next client will prove that there is no loyalty… We all think our clients are seriously loyal as we work in an industry of referrals and word of mouth marketing. However every time you get a brand new client, they have proven to you that they aren’t loyal - simply because they have come to you.