Your Client Matters Blog

Your Client Matters Blog

rss

Your Client Matters Blog. Marketing strategies, systems and resources for the finance and associated industries.


The Marketing debate

Marketing IS NOT advertising. Marketing is a two way open communication system that educates your customers so they understand why they need your services - services they may not have previously considered, or have delayed because of a lack of knowledge or 'trigger event' to encourage them to take action now.


Client education

In the world of finance, it is easy to assume our clients know what they need and when they need it. It is easier to believe clients will call when they need you, than it is for you to pick up the phone and tell them - "it's time for you to get a new loan". What if clients do not know they need you?