Your Client Matters Blog

Your Client Matters Blog


Your Client Matters Blog. Marketing strategies, systems and resources for the finance and associated industries.

Tips & Tricks – Referral strategies that work…

It’s very interesting this notion of referral strategies. As I travel the country presenting to mortgage brokers I find one common theme… We all rely 100% on referrals to sustain our business but many businesses have a very small percentage of their clients actually referring to them.

Marketing is Just like Exercising

We coach many brokers around Australia on how to grow their business using a quality marketing and client communication plan. Some achieve amazing results, while others will tell us that 'marketing doesn't work'. When you ask them what activity they have been using to get results - it's usually...'none'. Well there's the problem. I find that marketing is just like exercising and trying to get fitter or to lose a little weight.