Your Client Matters Blog

Your Client Matters Blog

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Your Client Matters Blog. Marketing strategies, systems and resources for the finance and associated industries.


Is it hype or REALITY?

We recently read an article that commenced with: Recent industry research claimed 18% of brokers didn't settle a loan in the last 6 months...

It's disappointing to see negative headlines in the broker industry. How can that be motivating for hard working brokers? Is it hype or reality?

At YCM our goal is to help make YOUR reality being part of the 82% that ARE regularly settling loans! Make sure you read on...


Need a marketing miracle?

As a marketing company our biggest challenge is for our potential new customers to see the benefit of using and investing in our services.

Read the article for more long term successful tips.


Getting ready for 2017!

You know it as well as we do that time is flying so fast that it feels like only 12 weeks since last Christmas. Where has this year gone? We are all busier than ever, working harder for no extra money and there is never enough time to implement all those great ideas you have been planning to do all year. And now it's over!

Read the article for our our observations on the subject.


49% of consumers found their broker by referral… yet you are still missing out on referral business?

Most brokers claim 99% of their business comes from WOM (word of mouth). However our broker research also reveals that typically only 5% of your clients ACTUALLY refer to you (or around 10% for those brokers with a good client communication program).

That means 95% are NOT referring.


What is the No.1 marketing activity that ALL brokers and business owners should implement?

I am wondering how many of you have done the work and activity that you planned and hoped for to get your business really humming for the first half of this year? For some motivation for you, I thought I should share a story about one of our newest brokers, Jodi in WA, who is also very new to our industry.

Read the full article for our No. 1 marketing activity.