Your Client Matters Blog

Your Client Matters Blog

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Your Client Matters Blog. Marketing strategies, systems and resources for the finance and associated industries.


Do it right or not at all!

We all want the results - but most of us are not prepared to do the work to achieve the results. Unfortunately, the majority of brokers are looking for a quick fix and end up spending seriously lots of money on marketing promises that are too good to be true. In this issue we break down the marketing mix and take a look at the results.

Read the full article and get the cold hard facts.


Build a bigger, better business after Christmas

Have a great break and we look forward to bringing you many more valuable marketing tips in 2017!
Because after all... Your Marketing and Your Clients Matter
NOTE: The YCM office will be closed for the holiday period from 5.30pm Wednesday 21 December until 9am Tuesday 10 January.

Click through to watch the video.


Getting ready for 2017!

You know it as well as we do that time is flying so fast that it feels like only 12 weeks since last Christmas. Where has this year gone? We are all busier than ever, working harder for no extra money and there is never enough time to implement all those great ideas you have been planning to do all year. And now it's over!

Read the article for our our observations on the subject.


Putting digital marketing into perspective

Everyone is looking for a quick fix, a marketing miracle or they are simply just ignoring it completely.

We have observed many confused brokers, planners and business owners who simply don’t know what to do in regards to marketing their business.

So if you are feeling like this, then you're not alone.

Read the article for our our observations on the subject.


49% of consumers found their broker by referral… yet you are still missing out on referral business?

Most brokers claim 99% of their business comes from WOM (word of mouth). However our broker research also reveals that typically only 5% of your clients ACTUALLY refer to you (or around 10% for those brokers with a good client communication program).

That means 95% are NOT referring.